Josh “Snow” Elizetxe – Serial Entrepreneur And Founder Of Snow Oral Care

Josh “Snow” Elizetxe — The Perks of Being An ‘Expert Generalist’

Josh “Snow” Elizetxe has what some people would call an “open wallet” policy in both life and business.

As the founder of a multi-million dollar teeth whitening business that saw significant growth during lockdown especially, one could make the argument he can afford this kind of lease on life. But it was just a few years ago that Snow Teeth Whitening was just an idea Josh had put $20 behind. Before that, the late-20s founder recalls the days when he was doing everything he could “to make 100 bucks a day.” (~5:15) The youngest kid in his family was “happy being poor,” but he can also remember wanting to help his parents out by buying his school supplies.

Fast forward a few years, and by his late teens, the entrepreneur was already able to buy himself six-figure cars. Buttressed by a “what’s there to lose?” mentality, he makes big bets in business with ease. But it wasn’t until later that he felt secure enough to attain the biggest luxury of all — being 100% himself all day, every day.

On this episode of The Anthony Sarandrea Show, Anthony and Josh talk about overcoming scarcity mindset, approaching business like a Rubik’s cube, and life as the “cool version of a geek.” (~24:24)

What You’ll Learn:

● Why Josh considers himself an “expert generalist” (and how that’s paid off) (11:43)
● Why he thinks it takes 5-15 years to “build anything worth talking about,” and what he did to speed up that timeline
● Why trying to will an idea into existence using passion alone won’t work
● And much more!

Favorite Quote:

“I always tell entrepreneurs, think two years out — who do you dream of being like two years from now? What does he talk like? What is he dressed like? What does he act like? Be that leader today, and you’ll have a higher chance of reaching that.”
— Josh “Snow” Elizetxe

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