Gary Vee – Building a Brand (And Not Just Sales Funnles)

Gary Vaynerchuk knows the importance of brand. Today, as an entrepreneur and Internet personality whose net worth reportedly clocks in at close to $200 million, his take on branding is constantly sought — except, he says with a laugh, by one man in recent memory.

“He shows up to our meeting with the biggest cross on his chest that you’ve ever seen in jewelry form… and he goes, ‘Gary, the problem is I believe in things I can touch,’” Gary recalls. “He was talking about math. And he goes, ‘What you talk about, I can’t touch. I can’t believe in it.’”
(~8:45)

After calmly listening to his critic — “the guy was all mad, thinks that I was full of s***” — Gary broke in: “Do you believe in God?… You’re not touching God. That’s brand. I believe in brand more than any math that anybody here shows me because I know that’s how the world actually works.”
(~9:15)

But building a personal brand — and not just sales funnels — isn’t something that happens overnight. And if it’s going to be a successful one, your brand can’t pull any punches. On this episode of The Anthony Sarandrea Show, Anthony and Gary talk about taking a “guns blazing” approach to forging your brand and becoming people’s default.

What You’ll Learn

• How, under Gary’s advice, Anthony made $120K in three hours via a text message
• Why Gary thinks that 99% of NFT products are going to fail
• What you need to know about building a personal brand as an arbitrage
• And much more!

Favorite Quote:

• “You’ll never trick the market. So when I see something tricking the market, I don’t try to trick the market and make a quick buck. I try to f***ing expose it and have the long-term legacy.”
  — Gary Vaynerchuk
  (~5:15)